Yei Seul Jeong
International Project Manager
Yei Seul Jeong
International Project Manager
Based in
Paris, France
Seniority
5 - 10 years experience
Age
31 years old
Gender
Female
Nationality
France
Resume
About

French-Korean with a strong passion for beauty, product innovation, universe mood creation and trends. Full marketing experience (development and operational) with a focus on brand and range relaunch in selective distribution, from product concept creation to 360° execution.

Project Manager – Travel Retail Operational Marketing
L'Oréal Luxe May. 31, 2018 - Present
Paris, France

L'Oréal Paris Makeup, Maybelline & Essie
• Brands relaunching with a premiumisation and differenciating strategy
• Preparing retailers presentation and innovating with new Travel Retail Exclusivities format that plays a media role
=> Launch of L’Oréal Paris Macarons & Chocolats, Christmas and Essie M

...

oments
• Reinventing new POS tower for Essie & Maybelline and new HOG animation for L’Oréal Paris (Lip Show)
• Operational management of the top 20 shops (merchandising, product assortment, animation concept, retail execution, visuals, digital campaign, Modiface implementation)
=> Essie giftshop animation from November 2018 to June 2019 at Look Lab Copenhagen airport

Read more
See 1 more achievement
Product Manager – International Marketing Development
Make Up For Ever May. 1, 2017 - May. 31, 2018
Paris, France

Eyes & Lips Make-Up, Holiday Collection
• Leading the transformation strategy of the lip category with key countries: new product innovations, concepts…
• Reenchanting the eye category: product renovations and opportunity launches
=> Launch of Star Lit Diamond Powder (October 2018) & Let’s Gold palet

...

te (March 2019)
• Creating a new Holiday collection with consistent creative and storytelling (October 2018)
• Working closely with in-house teams: Make-Up Artists, packaging, merchandising, communication…

Read more
Junior Product Manager - International Marketing Development
Parfums Christian Dior Oct. 16, 2016 - Apr. 30, 2017
Paris, France

Skincare Hydra Life, Dior Homme Dermo System & Dior Bronze
• 2017 // Finalising the promotional plan: press, digital, POS materials, movies, gondola, skincare bar program
• 2018 // Managing new product development: concept & mock-up creation, packaging and briefs
• 2019 // Building a new franchise st

...

orytelling & mood: new product innovations (concepts…)
• Coordinating in-house teams in respect of the timing: legal, R&D, tests…

Read more
See 1 more achievement
Trends & Innovation Manager - Make-up, Skincare, Fragrances, Bodycare & Haircare
Mintel Jun. 1, 2016 - Oct. 15, 2016
London, United Kingdom

• Bringing consumer, product launch, trend, ingredient and market data to life by telling a story
• Providing unique actionable insights and concepts by analysing brands' stories & ads

Assistant Product Manager - International Marketing Development
L'Oréal Luxe Jul. 1, 2015 - Dec. 31, 2015
Paris, France

Lancôme Skincare, Rénergie & Visionnaire
• Monitoring competitors with a focus on Korean cosmetics
• Participating in the repositioning of franchises: sell-in / sell-out analysis, in-store study, insight & creative research • Developing POS materials: sampling strategy, visuals, leaflet, skincare mas

...

sage techniques…
• Coordinating agencies, subsidiaries, internal teams (artworks, mock-ups, legal…) for product launches

Read more
See 1 more achievement
Master of Science in Management
EMLyon Business School Sep. 1, 2011 - Jun. 30, 2015
Lyon, France

Specialisation in Luxury Marketing & Retail Management

Junior Strategic Marketing Manager - Fragrances, Beauty, Fine Food, Wine & Spirits
Lagardère Travel Retail Jan. 1, 2014 - Jul. 31, 2014
Paris, France

Market Intelligence, Category Management & Store Concept
• Benchmarking Retail Best Practices: Customer experience, retail concept, design, in-store events, animations...
• Conducting marketing research on customer behavior: China, Russia, Brazil & Middle East
• Evaluating BuY PARIS DUTY FREE shops’

...

performances for continuous improved shopping experience
• Creating store concepts, in-store events, customer experience for the Fine Fragrances & Fine Food shops in Paris Airport

Read more
See 1 more achievement
Operational Marketing & Sales Assistant
Hankook Tire Jul. 1, 2012 - Dec. 31, 2012
New Jersey, United States

Daily coordination of the BtoB marketing program for retailers & implementation of rebate and co-advertising

Industry sectors

Beauty

Skills

Insight & Concept Creation

Product Development

Mood & Universe Creation

360° execution

Go-to-market marketing

Retail Animation Concept

Software skills

Microsoft Office (Word, PowerPoint, Excel...)

Languages

French

Native language

Korean

Native language

English

Bilingual

Types of contracts
Full Time
Personal details

UE working permit

Potentially open to relocate