Art Director & Creative Lead with graphic design background, currently working in fashion and advertising.
Strong affinity for fashion, luxury, travel and sports. Passionate about the power of elevated visual language, storytelling & experiences, creative strategy, and loftier insights, all of which
can help a brand become part of a greater cultural conversation.
All projects are seen through a true humanistic lens.
Creative & concept lead. Creative & art direction, creative strategy, storytelling, brand image development for a cohesive omnichannel experience. Conception and production of 360 fashion campaigns, new product launches, ecom, video, digital & print ads. Styling direction, casting direction, editoria
l content, ecom photography direction. Messaging, campaign photography and graphic design direction to reflect core brand values in 360 campaigns.
Focus: identity and brand building campaigns, brand image, advertising and creative strategy, culturally driven projects as well as editorial work, styling and curation in various fields. Affinity for fashion, luxury, beauty, lifestyle, travel and sports.
Artistic direction and design for advertising & brand awareness campaigns. Responsible for the development & evolution of the brand's visual identity through campaigns & concepts, elevated editorial content, e-com photography, artistic collaborations & partnerships with local artisans online and in s
tores, website re-design, styling, all to reflect core brand values and enrich customer experience.
Design and art direction for national advertising campaigns. Design research and development for the launch of innovative and functional brand platforms rooted in the core understanding of brand values, behaviours and objectives. Strategic creation. Ideation and direction for creative content product
ion. Proactively seeking new creative territories fuelled by digital and brand strategy as well as experience design for multiple agency clients.
Our mantra is Doubt the Conventional. We tell compelling stories designed to help build powerful brands.
Clients: Fido, Canadian Tire, Heinz, Mile Inn, Viagra, Danone, Ombrelle, TAXI.
Campaign art direction, ideation, strategy, branding and identity, signage and wayfinding, event and experience design, activations, digital, print and OOH advertising campaigns for Quebec and French clients.
Clients: Complexe Desjardins, Marché Central, Klépierre, SIEC Paris, Carrefour, Cora.
Global Brand Team Designer for numerous national and international brands. Anything from logo design to 360 advertising campaign work for clients such as:
Cirque du Soleil + CDS Group, OneDrop, Sports Experts, North Face, Adidas, Samsung, MAC, Videotron, 99Cents, Sid Lee Architecture and others.
Adobe Cinema 4D
Romanian; Moldavian; Moldovan
UE working permit
Potentially open to relocate