Dubai, United Arab Emirates
12 years international expertise in retail design, architecture and project management, with a strong aptitude in leading and developing creative teams. Integral part of the evolution of retail design trends, consumer experience, and generation needs evolution.
With a passionate attitude, consumer ce
ntric mindset and strong sense of entrepreneurship.
I always give the best of me and most importantly adapt to new norms and am open to change.
Driven to innovate, I seek to be inspired and inspire those I work with.
Dubai, United Arab Emirates
-Leading the creative studio team of the Chalhoub Group Beauty Own Concepts, composed of retail
architects, interior designers, graphic designers, and visual merchandisers.
-Responsible for sourcing and briefing external retail architecture agency, developing the retail design
strategy, consumer jour
ney and experience, brand identity, In store digital experience and driving teams to
create the store concept of the future.
-Developing in house schematic design, vendor hosting, tendering, budgets, material sourcing, creating the
VM Design books & guidelines for brands and for multibrand areas.
-Managing internal & external technical teams, from MEP, lighting design, shop drawings review to furniture
inspection & quality control until final retail delivery.
Paris, France
Creating unique retail concepts for the department store, within the in-house architecture studio.
Latest trend reports, benchmark of the competition, master planning, mood and materials boards,
strategic store planning according to commercial and merchandising briefs, concept design, schematic
desig
n, detail design, tender documentation, Public Authorities documents, 3D renderings, mock up
development, review and quality control of shop drawings and contractor’s work, construction follow up with
mill-work and contractors, budget and planning follow-up.
Paris, France
Architecture Department – North America & Hawaii Zone
4+ new store designs ranging from 82-1’300m²/ 880-14’000sf retail area, including City Center, Las Vegas.
Architectural design per brand standards and specific zone requirements.
Construction follow-up with local architects, consultants and contra
ctors.
Quality control of shop drawings and fabrication.
Managing weekly Store committee presentation.
Paris, France
Bachelor degree w/ honors in Interior Design & Product Design
Luxury
Fashion
Beauty
Culture
Digital
Retail Design • Retail Architecture • Project management • Consumer experience • Multi sensorial journey • In store Digital experience • Visual merchandising • Graphic Design • Out of the box creativity • Flexible & Agile • Forward thinking • Entrepreneurial spirit • Team collaboration Developing teams talents
Auto CAD
Adobe CC Suite
Microsoft Office (Word, PowerPoint, Excel...)
Sketchup Pro
SU podium
French
Native language
English
Fluent
German
Basic knowledge
Potentially open to relocate
