Devialet Image, brand content and editorial strategy Director

Full Time Paris, France

Description

Headquartered in Paris, Devialet is on a mission to put sound back at the center of our lives, innovating across acoustics and purposeful design. Our expansion began with ADH®, a revolutionary patented invention that would forever change high-end amplifiers. This hybrid technology seamlessly blends digital and analog to produce sound quality unlike anything previously experienced.

At Devialet, each day is more electric than the last. That’s what it means to be part of an incredible adventure with highly skilled, highly engaged, creative talents. Our engineers, designers, sales, marketing, manufacturing and operations teams are obsessively dedicated to inventing tomorrow and most of us are genuinely connected to sound or music as individuals. So we can carry on delivering incomparable emotion to as many people as possible. We are looking for talented women and men who want to support our projects and values. The revolution of high end audio can be yours as well.

Devialet is currently looking for a motivated Image, brand content and editorial strategy Director to join the global marketing & communication team.

MISSIONS

This individual will be responsible for developing Devialet brand image and tone of voice, while producing the whole spectrum of content needed for this: creative platforms for our brand, videos and other digital assets, social media content, newsletters, website, trade marketing, countries specific needs.

Defining the right level of execution for our strategy within a given budget, telling our brand myth, product and partnerships stories and developing topics to create meaningful conversations with our audience will be crucial to build a strong brand and enable the big growth Devialet is already experiencing..

Reporting Directly To The Head Of International Marketing & Communications In Paris, Managing 3 Full-time Employees And 1 Intern Based In Paris, Your Missions Will Be As Follow

  • Design a unique creative territory (image and word) for our brand, in adequation with our brand DNA
  • Define the yearly editorial calendar for Devialet
  • Develop and build the creative platforms for our existing and new products
  • Develop and articulate the stories behind our partnerships & event
  • Initiate & develop additional stories and creative assets to create meaningful conversations beyond our product
  • Be the guardian of our brand territory and tone of voice and execute on our different touch points campaigns, packaging, website, NL, merchandising elements or digital campaigns.
  • Manage all the Western social media strategy and implementation (Facebook, Instagram, Twitter, Youtube mainly) and give inputs to the Chinese team for Chinese social media platforms.
  • Hold the creative roadmap, budget & reporting
  • Evangelize on our brand within and outside the company

PROFILE

  • 10+ years of total working experience in branding, creativity, production for strong creative brands in house or in agency
  • You have a past experience or a solid personal interest in premium/luxury products or audio/tech products
  • You are a creative mind both in your area of expertise and in the way you approach a new situation. You are super sensitive to brand territory and positioning
  • You have an international-minded experience
  • You enjoy working in a fast-paced environment, with an entrepreneur mindset and a proactive can-do attitude
  • You are fluent in English
  • You are passionate and willing to learn
  • You have great interpersonal skills, and leadership skills