Brand Activation Professional with 14 years in competitive sports.
With now two (!!) bad knees and a serious addiction to all things Asia, Sustainability and Sports I am a proud nerd in the classical sense (Reading too many books, getting excited about Star Trek to the point I have the Starfleet Ba
dge tattooed) and in the unconventional way (Geeking out about Baseball statistics and making an impact in consumers lives in today’s ever changing world).
Sustainable Business Strategy
Directed first-generation category brand activation team to establish APAC HQ market structure framework, driving organizational excellence. Defined strategic direction in line with company goals and devised action plans to translate in realistic outcomes. Headed global campaigns from planning and pr
oduction to final execution across all countries via deployment of customer-facing channels. Liaised with company senior management to streamline overall operational tasks. Effectively navigated budgeting operations to achieve optimal ROI. Established work cadence with cross-functional teams across NTP, Legal and Digital for Pan-APAC projects spearheading reporting processes and laying the foundation for other category teams.
Enhanced key category sell-ins via incorporating best practice operative model with APAC SVP and VPs in country teams.
Administered all activities relating to delivery of key marketing initiatives in line company goals and strategic direction. Oversaw execution of tasks included in landing products in Japan markets to upsurge brand awareness and affinity. Developed and implemented strategies to nurture customer engag
ement and brand visibility in streetwear markets. Navigated category planning and in-market execution for adidas Originals Icons, Statement and YEEZY.
Asian Studies and Management - Chinese (1,5)
Exchange year funded by SJTU scholarship
Asia-Pacific Market expertise
UE working permit
Potentially open to relocate