Yoann SERY – Eyes on Talents

Global Brand Experience Director

Nike 2017 - Présent

Portland, États-Unis

Drove a new vision for brand experiences, directing integrated cross-functional projects to connect authentically with consumers around the world, resulting in new benchmarks.
Successfully planned and delivered $100K - $9M budget plans, achieving the scheduled brand and business goals.
Built the expe

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rience strategy and execution for the NBA Launch, leveraging this moment as a stage to inspire consumers around the world and kick off this new partnership creating +$250M revenues.
Led the creation and execution of Athletes Tours across key global cities, engaging a team of event managers in order to create a unique stage, connecting athletes with our consumers, scaling the impact of the experience through innovative curated content (325M+ impressions across social and media, 100% sell-through on product drops)
Established a new standard for Board of Governors, unique moment gathering top Jordan Brand ambassadors (athletes, entertainers and collaborators).

Honoured

Institut Choiseul 2019 Ranking - Top 100 2019

France

Part of the Top 100 young executives leading sport business in France

Brand Basketball Manager

Nike 2016 - 2017

Paris, France

Drove the local 365 integrated brand marketing strategy, aligning the entire team with the business priorities, amplifying product stories across digital platforms and retail.
Led the re-set of the Quai 54 strategy and relationship, helping the team to secure a 10-years exclusive sponsorship deal.
Cr

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afted the strategy for the first European Tour of Kobe Bryant, positioning the 5-times NBA Champion as a key ambassador to grow basketball participation in key cities,

Brand Events Manager

Nike 2014 - 2017

Paris, France

Served on the leadership team, promoted to design the event strategy across all categories, providing expertise and creativity through multiple pivotal campaigns, enabling Nike to achieve #1 favorite brand for youth in Paris.
Directed a team of 10 to successfully deliver Nike France’s largest ever po

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rtfolio of events with more than 300 activations.
Pioneered Nike France’s first TOP100 network, unlocking unique relationships with top decision-makers (city hall, president ministry of culture, police, deputies, French olympics committee, vendors, brands, US embassy, associations, mayors, agencies) to position Nike as a key agent of change through never-done-before projects.
Achieved financial, functional and operational excellence, executing experiences with a yearly $5M - $10M budget, crafting new model with external partners, freelancers and vendors, overseeing up to 100 people with diverse expertise.

Events Project Leader

Nike 2012 - 2014

Paris, Lyon, Marseille, Monaco, Lille, France

Set new standard for the function, conceiving new best practices across multiple tasks (schedule, run of show, security, recap, teardown, RFP, contracts)

Designed journeys for key stakeholders (media, leadership, athletes, influencers), generating major brand impact before, during and after an event

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Master's Degree

Neoma Business School 2009 - 2013

Reims, France

Master Degree passed with honors
‣ Focus : Marketing, sponsoring and communication.
‣ Master’s thesis: The use of the values of sports in the communication strategies of worldwide
companies since 1980.

Marketing MBA - Exchange student

Clarkson University jan.. 2012 - mai. 2012

Potsdam, États-Unis

‣ Classes: Marketing, Entrepreneurship, Management, Leadership.

Project Manager Assistant

Sport Plus Conseil 2011 - 2012

Paris, France

Led multiple aspects of project management (budget, ticketing, advertising, media, digital, sponsoring, planning), generating +55% sponsorship revenues and +135% sales for VIP audience, driving new revenues to elevate live experiences.