On September 9th, we launched the Paris Saint-Germain dark light uniform. Our objectives were as ambitious as the club from the city of lights. We wanted this launch to establish Paris Saint-Germain x Nike as the coolest and most avant-garde football club in the world. This has been a uniquely succes
sful milestone, bringing to life innovation, feeding our ownership of the football culture in paris and providing never done before experiences to members and influencers.
product, digital, marketing, strategy, management, communication, football, psg
