In June 2015, Paris was interrupted by the celebration of the 30 years of Jordan Brand. No better time than a powerful sport moment like Quai 54 to elevate our own-able brand point of view. And no better person to celebrate with than the man himself. What an incredible opportunity to show the entire
world the depth and breadth of the culture and the game in the European capital of basketball, Paris. Through our brand experiences, media, retail, social, mobile and most importantly, though the energy in the streets… this was a complete city takeover!
https://news.nike.com/news/jordan-brand-takes-flight-in-paris
product, event, experience, marketing, management, planning, budget, athletes, celebrity, dinner, VIP
