Soccer European Championship activation

To kick off a summer of international football, the cavernous Palais de Tokyo in Paris has been reimagined as the "Palais of Speed."

Fusing digital and physical football through a number of exclusive Nike experiences, products and services, the space has been designed to celebrate the philosophy of

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fast, brilliant football. Visitors were invited to engage in a virtual race against some of football's fastest athletes, including Cristiano Ronaldo, Anthony Martial and Eden Hazard, as well as test their football acumen via a series of mental challenges. Immediately adjacent to the Palais de Tokyo, the "Palais of Speed" Football X pitch hosted Europe’s best crews for the Winner Stays Football X European tournament, culminating in a championship match on June 18.

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Typologies

art, event, digital, experience, marketing, management, athletes, football