Nike Women's Race was a unique concept - a 4 month journey crafted to inspire and motivate young Parisians to run/train with us and position Nike as the #1 brand for her. The objective was to recruit 7500 participants through an authentic communication plan around the race, train with her during 4 we
eks of mind blowing events and to bring to life a 10K like no other in Paris. After 4 weeks of training in unexpected places and a sold-out, Nike has delivered a new statement, connected with a new audience and has enabled the brand to remain the coolest brand for Women in Paris.
Crafted and drove the brand strategy for Nike Women's Race from 2014 to 2016, in partnership with multiple partners (internal, agencies, officials), managing cross-functional teams to deliver a new benchmark for the brand.
women, event, experience, running, marketing, sports, training, management
