Barbie’s Pop-Up Revolution stops in ten U.S. cities, offering hands-on workshops, an interactive swap shop, and a new clothing collection in collaboration with artisan fashion brand Ace & Jig. This campaign positions Barbie as a role model for responsible fashion consumption and encourages children t
o form responsible habits of consumption preemptively.
Textiles, Childrenswear, Ethical Fashion Initiative, Design Inclusif, Sustainable, Copywriter