Frank And Oak — Free the Denim, Go Rivetless Campaign

Creative Lead, Art Direction, Concept, Photo & Design Direction.
Ad campaign for Frank And Oak’s launch of their brand new collection of rivetless and circular, clean denim. Rivets are those annoying pieces of metal ‘holding together’ the denim we wear, and they are currently still used in manufactur

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ing jeans simply to retain that authentic look & feel of the garments - yet they are not useful to them anymore, not at all purposeful. However, their shape is… iconic.

This campaign boldly educates customers on what rivets are, how they complicate the circular recycling process of denim and what Frank And Oak’s take is on ridding the planet of rivets and unnecessary accessories, on pair at a time.

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Type

Editorial, Fashion, Catalogues & Lookbooks, Retail (image), UI Design

Industries

Advertising, Education, Fashion, Lifestyle, Sustainability