Paris, France
Fashion brands are more often than not missing the mark with emotional-driven immersive experiences.
But Mona Kim, a design consultant and visual artist for cultural and commercial projects, thinks the fashion crowd is falling flat in that department. Her Paris-based firm Mona Kim Projects handled
the creative direction of the just-opened immersive exhibition “Batman x Spyscape” in Manhattan. That involved the design, curation, co-production and choreography of its immersive media — sound, light, visuals — and the physical environment. It also required a nearly monthlong stay for the experiential spatial designer, who has since returned to Paris.
Housed in part of the 60,000-square-foot Sir David Adjaye-designed building, Spyscape, as the name suggests, is all about espionage. The new exhibition brings together Warner Bros. Themed Entertainment on behalf of DC and Spyscape to create an app-driven experience that plays out in three acts. Participants embark on an undercover top-secret mission to infiltrate Leviathan, an underground organization that is trying to upend the Super Hero and Super Villain communities.
