luxury, my collection is about the idea of extra itself. In every single garment, the creative-artful aspect shall be visible: ART-XE it is ‘ART stands for art and ‘XE’ is a short form for Swiss-German ‘gseh’,’gesehen’, which means ‘seen’ in English – the whole world is ‘extra’ read backwards. ARTXE highlights the extra not as an addition, but as the artful-aesthetic other that adds a special expression to the whole. With this approach, the extra-auto-collection is created. However ‘auto’ no longer stands for ‘car’, but refers to its original meaning of ‘self-creating’, ‘individuall’ and unique’. It addresses the autonomy of the costumer.