My BA collection got conceptualised as a response to the fact that we as consumers are increasingly buying brands instead of products; we identify with the values of the brands and put them on a pedestal - fashion turns into our religion where designers are the preachers and the brand is our church.


I wanted to explore the notion of CULT brands; is really anything without its identifying markers and what happens when the manufactured reality becomes a reality?

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June 2015


Sportswear, Womenswear, Streetwear, LOGO, BA collection, Brand identity


draping, drawing, collages, Screenprint, Textile manipulation, Layering, Handmade XL mesh, patternmaking


mesh, rubber, neoprene, Organza, tech


illustrator, Photoshop, iMovie, inDesign

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