My BA collection got conceptualised as a response to the fact that we as consumers are increasingly buying brands instead of products; we identify with the values of the brands and put them on a pedestal - fashion turns into our religion where designers are the preachers and the brand is our church.
I wanted to explore the notion of CULT brands; is really anything without its identifying markers and what happens when the manufactured reality becomes a reality?
Sportswear, Womenswear, Streetwear, LOGO, BA collection, Brand identity
draping, drawing, collages, Screenprint, Textile manipulation, Layering, Handmade XL mesh, patternmaking
mesh, rubber, neoprene, Organza, tech
illustrator, Photoshop, iMovie, inDesign