while they were both looking for a purpose in our works.

NEED / PROBLEM:

This project takes root in our personal experiences.
Indeed, we both have been through personal ordeals that have led us to consider fashion as a solution to help people in difficult situations.

It is also rooted in the need we have witnessed from isolated teenagers and young adults who are frequently in hospitals
A need that has led us to create a fashion that unites, comforts, and that gives trust back.

NEED:

Fashion has a role to play in finding alternatives to the uncomfortable hospital gowns that do not respect the intimacy.
The more meetings we made, the more we witnessed the difficulties that these teenagers had to face while having to get dressed at the hospitals:
- The clothes not suited to their taste and trends
- The lack of autonomy
All of which resulted in low self-esteem and social isolation
Patients, families and health staff would benefit from our solution.
Our aim is to make patients feel more comfortable, dignified, trendy as their peers, while they battle against their diseases.

Our target customer is a teenager and post-teenager with a long disease or accident, who struggles to get dressed when in hospital, either depending on other people to help or having to wear hospital gowns.

SOLUTION:

What is it?
We are revolutionising clothing for teenagers and young adults who are regularly hospitalised. Alongside a community-building project, they aim to provide innovative, sustainable and creative pieces that allow those receiving treatment the flexibility they need from their clothing.

How does it work?
THE PRODUCT:
We will start with one product: a Hoodie, followed by a t-shirt and a jogging pants.

What is the effect?
At an age when they are really careful about how they look or relying on fashion brands to build their identity, these difficulties added to the ordeal they are going through undermine their confidence, autonomy and self-esteem.
Our project is to create a clothing brand, trendy, comfortable, functional, that will reduce the social distancing that these teenagers have to face while having to get dressed at the hospitals.

Our solution is trendy clothing with openings that give access to the body parts that get the treatments, without losing their dignity.
It will also enable them to cope with the disease, to encourage social connections and make them feel beautiful inside out.
It is responsible and therapeutical consumption.