Paloma Ruiz
Creative Director / Handbag & Accessory Designer
Paloma Ruiz
Creative Director / Handbag & Accessory Designer
Plus de 10 ans d'expérience
À propos

Industrial Designer & Magister in Marketing focused on Creative Direction, with 10 years of experience in positioning strategies for luxury brands, through product and service design, specialized in Fashion Marketing and Retail Management.
Professional experience in advertising, product and accessori


es design, with emphasis on branding, opening niche markets and
brand experience. Featured as Creative Director for trend creation, cultural environments recognition, consumer research and outstanding execution in online and offline campaigns. Skills in leadership, adaptability, communication, divergent creativity, aesthetic sensitivity and budget optimisation.

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Co- Founder & Creative Director
BALETTI juin. 2016 - Présent

Since 2015, Co-founder and Creative Director. Luxury brand specialized in leather handbags and accessories, focused on North American export market, with differentiation in high quality manufacturing, artistic interventions, brand experience and personalization, aimed at high purchasing
power segment



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Founder & Creative Director
PLISSÉ nov.. 2014 - Présent

Since 2014, Founder and Creative Director. High quality travel accessories brand, which stand out for being classic, timeless and innovative. Focused on innovation, niche aesthetics and online marketing, through original products, experience differentiation and artisan background.

Creative Director & Handbag Designer
Lorenzo Martinez sept.. 2019 - sept.. 2020

Product designer & Creative director. Luxury leather goods company focused on the Central American market. Consolidated the brand´s aesthetic and speech, accompanied by the
creation and development of products, advertisement campaigns and strategies. Opened the online

Afficher 3 expériences
Bags and Accessories Designer
TOTTO juin. 2015 - juil.. 2016

Fashion Accessories Designer, for a multinational fashion company. It includes the market research processes and trend analysis, landing it with sales crossover. Supplier management in
Colombia and Hong Kong, including designing under budget and supervising the manufacturing.
Project director and des


igner of the accessories, for the Colombian Team at RIO 2016 Olympic

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Creative Director
XYZ Advertisement Agency 2012 - 2014

Creative Director for Advertising Agency. Branding and Events. Section: Architecture, art and culture. Emphasis on market research and creation of interactive campaigns with the consumer.
Brand and DNA creation. Selection of suitable communication channels (ATL and BTL). Event
management, including h


iring and budgets.

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Product Designer
STX Textiles 2013 - 2013

Commercial agent and designer. (B to B), custom design of uniforms and merchandising clothing for sales force, executives and events. Supplier management and manufacturing control.
Multinational accounts: McDonald’s, Bavaria, Ecopetrol, among others.

Masters in Fashion Marketing
Istituto Europeo di Design IED août. 2011 - août. 2012
Barcelona, Espagne
Afficher 3 expériences
Industrial Designer Degree
Universidad Jorge Tadeo Lozano août. 2008 - juil.. 2011
Bogotá, Colombie
Account Executive
VSP Very Special People Agency 2011 - 2011

Account executive for Advertising agency. Brands: Renault Sanautos, Viajes Falabella, ChoqQuibTown, 10Music, Lec Lee, Gina Parody for the Mayor's Office. Coordination of the creative team and direct client management. Creative collaboration with the graphic team for the elaboration of campaigns and b



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Industrial Designer Degree
Universidad de los Andes août. 2006 - juin. 2008
Bogotá, Colombie
Secteurs d'activité







Product design



Handbag Design

Graphic design

Apparel Graphic Design



Compétences logiciels

Adobe Photoshop

Adobe Illustrator

Adobe Lightroom

Adobe InDesign


Microsoft Office (Word, PowerPoint, Excel...)



Capacité professionnelle




Langue natale

Types de contrats
Freelance / Missions
Temps plein
Temps partiel
Intégré / Management de transition
Personal details

Permis de travail UE

Mobilité géographique envisageable

Brands at Coterie NY

First time exhibiting BALETTI at Coterie NY

Magnificent union between luxury and versatility

First article launching The Malabar Bag, from my personal luxury brand Baletti.

Luxury in Colombia

All about my designer career and the launching of BALETTI.

5 Colombian designers to to keep an eye on

Best designers in Colombia.