First time exhibiting BALETTI at Coterie NY
Industrial Designer & Magister in Marketing focused on Creative Direction, with 10 years of experience in positioning strategies for luxury brands, through product and service design, specialized in Fashion Marketing and Retail Management.
Professional experience in advertising, product and accessori
es design, with emphasis on branding, opening niche markets and
brand experience. Featured as Creative Director for trend creation, cultural environments recognition, consumer research and outstanding execution in online and offline campaigns. Skills in leadership, adaptability, communication, divergent creativity, aesthetic sensitivity and budget optimisation.
Since 2015, Co-founder and Creative Director. Luxury brand specialized in leather handbags and accessories, focused on North American export market, with differentiation in high quality manufacturing, artistic interventions, brand experience and personalization, aimed at high purchasing
power segment
.
Since 2014, Founder and Creative Director. High quality travel accessories brand, which stand out for being classic, timeless and innovative. Focused on innovation, niche aesthetics and online marketing, through original products, experience differentiation and artisan background.
Product designer & Creative director. Luxury leather goods company focused on the Central American market. Consolidated the brand´s aesthetic and speech, accompanied by the
creation and development of products, advertisement campaigns and strategies. Opened the online
market.
Fashion
Luxury
Lifestyle
Culture
Sustainability
Product design
Marketing
Photography
Handbag Design
Graphic design
Apparel Graphic Design
Branding
trendhunter
Adobe Photoshop
Adobe Illustrator
Adobe Lightroom
Adobe InDesign
Shopify
Microsoft Office (Word, PowerPoint, Excel...)
anglais
Capacité professionnelle
allemand
Courant
espagnol
Langue natale
Permis de travail UE
Mobilité géographique envisageable
First article launching The Malabar Bag, from my personal luxury brand Baletti.