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Paloma Ruiz
Creative Director / Handbag & Accessory Designer
Paloma Ruiz
Creative Director / Handbag & Accessory Designer
Seniority
More than 10 years experience
Gender
Female
Nationality
Germany
Resume
Show
Tulip Collection, BALETTI
Soles Kimonos, PLISSÉ
Sevilla Collection, PL...
Visages, Cheznicolette...
Legacy Collection, Lor...
Zodiac Scarf Collectio...
Secret Garden Collecti...
The Malabar Bag, BALETTI
SOL & LUNA, PLISSÉ X P...
The Americae Collection
Arcal Collaboration, B...
About

Industrial Designer & Magister in Marketing focused on Creative Direction, with 10 years of experience in positioning strategies for luxury brands, through product and service design, specialized in Fashion Marketing and Retail Management.
Professional experience in advertising, product and accessori

...

es design, with emphasis on branding, opening niche markets and
brand experience. Featured as Creative Director for trend creation, cultural environments recognition, consumer research and outstanding execution in online and offline campaigns. Skills in leadership, adaptability, communication, divergent creativity, aesthetic sensitivity and budget optimisation.

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Full Bio
Co- Founder & Creative Director
BALETTI Jun. 2016 - Present

Since 2015, Co-founder and Creative Director. Luxury brand specialized in leather handbags and accessories, focused on North American export market, with differentiation in high quality manufacturing, artistic interventions, brand experience and personalization, aimed at high purchasing
power segment

...

.

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Founder & Creative Director
PLISSÉ Nov. 2014 - Present

Since 2014, Founder and Creative Director. High quality travel accessories brand, which stand out for being classic, timeless and innovative. Focused on innovation, niche aesthetics and online marketing, through original products, experience differentiation and artisan background.

Creative Director & Handbag Designer
Lorenzo Martinez Sep. 2019 - Sep. 2020

Product designer & Creative director. Luxury leather goods company focused on the Central American market. Consolidated the brand´s aesthetic and speech, accompanied by the
creation and development of products, advertisement campaigns and strategies. Opened the online
market.

See 3 more achievements
Bags and Accessories Designer
TOTTO Jun. 2015 - Jul. 2016

Fashion Accessories Designer, for a multinational fashion company. It includes the market research processes and trend analysis, landing it with sales crossover. Supplier management in
Colombia and Hong Kong, including designing under budget and supervising the manufacturing.
Project director and des

...

igner of the accessories, for the Colombian Team at RIO 2016 Olympic
Games.

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Creative Director
XYZ Advertisement Agency 2012 - 2014

Creative Director for Advertising Agency. Branding and Events. Section: Architecture, art and culture. Emphasis on market research and creation of interactive campaigns with the consumer.
Brand and DNA creation. Selection of suitable communication channels (ATL and BTL). Event
management, including h

...

iring and budgets.

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Product Designer
STX Textiles 2013 - 2013

Commercial agent and designer. (B to B), custom design of uniforms and merchandising clothing for sales force, executives and events. Supplier management and manufacturing control.
Multinational accounts: McDonald’s, Bavaria, Ecopetrol, among others.

Masters in Fashion Marketing
Istituto Europeo di Design IED Aug. 2011 - Aug. 2012
Barcelona, Spain
See 3 more achievements
Industrial Designer Degree
Universidad Jorge Tadeo Lozano Aug. 2008 - Jul. 2011
Bogotá, Colombia
Account Executive
VSP Very Special People Agency 2011 - 2011

Account executive for Advertising agency. Brands: Renault Sanautos, Viajes Falabella, ChoqQuibTown, 10Music, Lec Lee, Gina Parody for the Mayor's Office. Coordination of the creative team and direct client management. Creative collaboration with the graphic team for the elaboration of campaigns and b

...

randing.

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Industrial Designer Degree
Universidad de los Andes Aug. 2006 - Jun. 2008
Bogotá, Colombia
Industry sectors

Fashion

Luxury

Lifestyle

Culture

Sustainability

Skills

Product design

Marketing

Photography

Handbag Design

Graphic design

Apparel Graphic Design

Branding

trendhunter

Software skills

Adobe Photoshop

Adobe Illustrator

Adobe Lightroom

Adobe InDesign

Shopify

Microsoft Office (Word, PowerPoint, Excel...)

Languages

English

Professional knowledge

German

Fluent

Spanish

Native language

Types of contracts
Freelance / Missions
Full Time
Part time
In house / Interim management
Collaboration
Personal details

UE working permit

Potentially open to relocate

Brands at Coterie NY
Published by WWD
2018

First time exhibiting BALETTI at Coterie NY

Magnificent union between luxury and versatility
Printed by VOGUE
Oct. 2016

First article launching The Malabar Bag, from my personal luxury brand Baletti.

Luxury in Colombia
Printed by FUCSIA
Jul. 2016

All about my designer career and the launching of BALETTI.

5 Colombian designers to to keep an eye on
Published by HOTBOOK
Jul. 2016

Best designers in Colombia.

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