earch, sketches, drapes and concept samples for collection development, ensuring newness and offering true choice to the buyers with a 90% hit rate.
Together with merchandising, drove product development while considering sales analyses, buyer insights, contemporary brands’ study and the creative vision.
Led the preparation and coordination of product meetings with the buyers via showroom set-ups encompassing concept samples, surface mocks, fabric research and design sketches.
Travelled to Germany and UK to conduct product presentations and successfully concluded conversion of styles, materials and surface developments.
Researched runway shows, trend forecasting websites, high-street, fashion magazines, fabrications, colours, silhouettes and innovations to create inspiring mood boards, trend bulletins and color palettes and communicate the same to all relevant functions ( buyers as well as in-house teams and vendors ).
Constantly explored innovative and sustainable materials and techniques to propose new ranges and product interventions.
Produced concise design specifications complete with clear briefs and sketches for product developments by the vendors.
Created and maintained all design records, including technical data sheets and all relevant details within a sampling tracker.
Liaised with the vendors to ensure deadlines are met and information was communicated accordingly throughout the development process.
Together with the business head and the senior merchandiser formulated and executed the plan for New Business Developments for FY 16-17
Actively involved in budget formulation and sales projections for FY 16-17.

Achievements

- Independently led and managed the design department as the Designer for the leather division post one year of joining the team as a junior designer.
Led a small team comprising of interns to develop a comprehensive presentation encompassing styles, mocks, skins, mood-boards, catalogues and hand-outs centric to leather and outerwear for participation in the fairs - Magic Show Las Vegas 2015 and Copenhagen International Fashion Fair 2016 successfully leading to on-boarding new buyers developing new businesses.
Secured the position for Assistant designer Luxury Womenswear for the newly created Independent Design Cell (2016) at Impulse - a fountain head comprising of highly creative select designers who became the main pillars of the design team and managed the new responsibilities along side the existing position of designer for the leather and outerwear department.