Anastasia Moraru
Anastasia Moraru
Lieu
Paris, France
Age
25 ans
Genre
Femme
Nationalité
Roumanie
Représenté par
Grenoble Ecole de Management
Afficher l'expérience
Merchandising & Go to Market Project Manager - Burberry
Coty fév.. 2022 - Présent
Paris, France

• Evaluated project compliance and alignment with brand guidelines;
• Implemented changes and adaptations to merchandising, retail and customer experience according to different market needs;
• Aligned the merchandising teams and the global markets in terms of needs and guidance;
• Decided approvals

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and conditions of 25+ new store openings and renovations;
• Coordinated store openings from design conception to installation;
• Coordinated visual merchandising projects for new product launches;
• Developed consumer experience briefs to create engagement in retail touchpoins;
• Implemented the "Go-to Market" strategy;
• Overseen the orders of markets of necessary tools and furnitures for store openings;
• Connected merchandising tools to education topics for consumer experience improvement.

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MSc Fashion, Design & Luxury Management
Grenoble Ecole de Management sept.. 2020 - juil.. 2022
Grenoble, France
Afficher 5 expériences
Retail & Education Intern
MAC COSMETICS juil.. 1, 2021 - déc.. 31, 2021
France

• Supported in managing, connecting and implementing the brand global and regional projects;
• Collected data weekly/monthly and performed analyses: commercial/retail KPIs, feedback from the markets;
• Assisted the brand directors in preparation of agendas, processes follow up, reports, newsletters,

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videos etc.;
• Developed dashboards/PPTs to monitor KPIs and brand assets across the region;
• Arranged rollout of omnichannel initiatives;
• Collected feedback and best practice from brand affiliates;
• Supported brand education leads in the improvement of customer experience in-store;
• Assisted in developing brand education/ product knowledge trainings;
• Analyzed competition environment.

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Volunteering
Cluj Design Days sept.. 2019 - oct.. 2019
Cluj-Napoca, Roumanie

I helped organise the exhibition by communicating with designers and the public and managing on-site responsibilities. My contribution helped the art enthusiasts of Cluj-Napoca discover and enjoy the local art scene.

Marketing Team Member
IAA Young Professionals fév.. 2019 - oct.. 2019
Cluj-Napoca, Roumanie

I worked with project management tools for organising conferences on Marketing topics. The effect of the conferences was stimulating the society's creative potential, informing on new trends and sharing ideas with everyone activating in different sectors, from PR to AI. During my experience, I took d

...

ifferent roles, from co-creating a project, marketing it to the public or simply contributing to its implementation. The projects I took part in were focused on AI in Marketing and Copywriting.

Skills:
•presentation
•negotiation
•affirmation
•persuasion
•project management
•communication strategy
•blogging & reporting
•target analysis
•social media advertising

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Content Creation Intern
AIESEC Azerbaijan juil.. 2019 - sept.. 2019
Baku, Azerbaïdjan

I took part in the Fireflies Tourism Project to help the government raise the visibility, attractivity and potential of tourism in Azerbaijan. My tasks included shooting, planning and creating content in order to reach the sustainable goal of local economic empowerment and helping the Ministry of Tou

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rism and Culture put the capital Baku in a spotlight.

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Branding Strategy Intern
Red Thread mar.. 2019 - juin. 2019
Cluj-Napoca, Roumanie

Red Thread is a branding agency in Cluj-Napoca. My tasks during my internship included:
• reading, viewing, analysing and discussing study cases in order to enhance creativity under the surveillance of the project manager
• performing qualitative research prior to creating strategy
• outlining strate

...

gy concepts and simplifying them for clients
• participating in client meetings in order to assess their wishes and goals
• understanding and using marketing tools:
-segmentation analysis;
-targeting;
-competition review
• understanding and using marketing processes:
-building and reviewing customer profiles;
-accounts management;
-positioning;
-brand management;

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Secteurs d'activité

Luxury

Advertising

Beauty

Agency

Fashion

Culture

Skills

Time management

Teamwork

Canva

Brand Management

Social Media

Marketing

Strategic Management

Trend Analysis

Retail

Analytics

Compétences logiciels

Microsoft Office (Word, PowerPoint, Excel...)

Adobe Lightroom

Canva

SPSS

POWER BI

MailChimp

Langues

anglais

Bilingue

allemand

Bilingue

français

Courant

roumain

Langue natale

Types de contrats
Temps partiel
Stage / alternance
Personal details

Permis de travail UE

Mobilité géographique envisageable