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« Quand on parle de luxe, on parle de sublime, mais je ne peux pas sublimer le quotidien en détruisant l’avenir » - Nicolas Gerlier
You can listen to the interview (French only) via https://www.beautytoaster.fr/2020/09/16/nicolas-gerlier-maison-la-bouche-rouge/
La Bouche Rouge is a statement, an invitation to discover and consume another kind of beauty, to develop a more positive economy. Ever since its launch, La Bouche Rouge has shared the equivalent of 100 litres of drinking water for every lipstick sold. The economy of sharing must be the economy of tomorrow.
Discover our project via https://www.laboucherougeparis.com/positive-impact/
Since launching in 2017, La bouche rouge has been defining a new standard in pure, sustainable beauty as the French Clean Beauty Pioneer.
Concerned that the Cosmetics industry is the third largest environmental polluter, and that 83% of the World's water is polluted with microplastics, La bouche rouge has decided to avoid the use of plastic from the product itself, to the formula and production processes.
Starting with the lipstick as its icon, the Paris-based makeup Maison has set out to unite French traditional craftsmanship, and eco-responsibility.
In 2020 the Maison grew its collection to a full sustainable and revolutionary make-up line – clean, microplastic-free and refillable.
Beauty for you and the planet. Refillable and Responsible.
