Sustainable Award - Formes de Luxe
Prix d'Excellence de la Beauté - Marie Claire
Vogue Beauty Awards Japan
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No more plastic in beauty
At La bouche rouge, we avoid using plastics, even those recycled, from our formulation process to our products and our distribution in stores.
French Craftsmanship to replace plastic
Reintroducing the artisanal tradition is for us the most beautiful way to fight the use of plastic and put traditional know-how back into our daily lives.
Clean, serum beauty formulas
We create and develop our beauty formulas in our own laboratory in France. We guarantee that they are produced without petrochemicals derivatives and with respect for people and the planet.
Refillable objects for life
With our commitment to the planet in mind, we developed cases that are plastic-free, 100% recyclable and refillable. Refill your personalised case in one click.


Nicolas Gerlier


Stephane Perrault


Pierre Bretaudeau

Commercial Director

Elodie Gataud

Laboratory Manager

Charlotte Deroost

Head of Digital & e-commerce

Flavie Soldan

Project Manager

More about us

Key numbers

Point of sales
lipstick shades
up to 99%
of natural origin ingredients in our formulas
artistic collaborations
In interview with our Founder

« Quand on parle de luxe, on parle de sublime, mais je ne peux pas sublimer le quotidien en détruisant l’avenir » - Nicolas Gerlier

You can listen to the interview (French only) via

Our project in Togo

La Bouche Rouge is a statement, an invitation to discover and consume another kind of beauty, to develop a more positive economy. Ever since its launch, La Bouche Rouge has shared the equivalent of 100 litres of drinking water for every lipstick sold. The economy of sharing must be the economy of tomorrow. 

Discover our project via


Since launching in 2017, La bouche rouge has been defining a new standard in pure, sustainable beauty as the French Clean Beauty Pioneer.

Concerned that the Cosmetics industry is the third largest environmental polluter, and that 83% of the World's water is polluted with microplastics, La bouche rouge has decided to avoid the use of plastic from the product itself, to the formula and production processes.

Starting with the lipstick as its icon, the Paris-based makeup Maison has set out to unite French traditional craftsmanship, and eco-responsibility.

In 2020 the Maison grew its collection to a full sustainable and revolutionary make-up line – clean, microplastic-free and refillable.

Beauty for you and the planet. Refillable and Responsible.