ion. This notion of transmission is also at the heart of the collection, every client should be able to find the perfect baby gift to offer to a friend, a family member, or to its own baby. The first gift of a lifetime is very symbolic, and this campaign’s aim is to enrich Louis Vuitton’s DNA by bringing softness and emotion into its universe.

Art Directors: Marc-Antoine Allard & Gabrielle Parmentier, Photographer: Philippe Lacombe, DOP: Martin Neumann, 1st Photo Assistant: Quentin Ducros, 1st Video Assistant: Manon Renier, Set Designer: Vincent Olivieri, Floral Artist: Mark Colle, Production Team: Kitten Production, Post Production: Odalisques, Video Edit & Colorgrading: Everest, Illustration: Ilias Walchshofer, Music & Sound Design: Edgar Delambre, Art Buyer & Producer: Selma Bouguerra.