Kerry Haynes
Senior Creative Director | Strategist
Kerry Haynes
Senior Creative Director | Strategist
Based in
London
Resume
About

Kerry Haynes LTD

Experienced senior creative director and strategist specialising in luxury fashion with a global 360' approach to culturally significant visual content. Partners with brands and publications on big ideas, long-term strategies, seasonal campaigns, one-off activations and fashion edit

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orials focused on digital first visual brand storytelling with an editorial edge from brief to realisation, execution, and evaluation.

BRANDS, CLIENTS, CREATIVE PARTNERSHIPS
Saint Laurent, Stella McCartney, Swarovski, Jean Paul Gaultier, Yohji Yamamoto, Vivienne Westwood, adidas, Virgin Galactic,
Rick Owens, Raf Simons, Alastair Mckimm, Lotta Volkova, Jeremy Scott, Simone Rocha, Mert and Marcus, Penelope Cruz, Max Farago, Amber Valetta, Vestiaire Collective, Toby Knott, Spring Studios, Lily McMenamy, Nathalie Canquilhem, Mary
Katrantzou, Richard Quinn, Halpern, Christopher John Rogers, Khaite, Versace, Vogue, i-D, British Fashion Council, Jefferson
Hack, Diesel, Ksubi, Yasmin Sewell, Alexander Vaulthier, Merivale Group, Art + Commerce, Graham Rounthwaite, Victoria & Albert Museum, Olivia Colman, Isamaya Ffrench, M&C Saatchi

Advocate for positive social impact and sustainable environmental practices leading global campaigns and partnerships including Atelier Swarovski created diamonds, Stella McCartney, Vestiaire Collective, Vivienne Westwood, Studio Africa(Diesel + Edun), Trekstock | Teenage Cancer Trust.

GLOBAL CAREER WITH MEASURABLE EXPERIENCE AND EXTENSIVE NETWORK IN LUXURY
• Senior Director in Luxury Brand Creative.
• Image Director | Visual Director | Artistic Director
• Brand Creative Strategist.
• Contributor Fashion visual Editorial
• Brand in–house + Agency partnerships.
• Director of extensive global teams across markets: London, Paris. New York, LA, Milan, Sydney.
• 360 approach to brand creative: voice, architecture, storytelling.
• Campaign + Show + Product + Digital + Social content.
• Strategic visual storytelling for brand global activations: product launches, fashion shows, red carpet.
• Strategic visual storytelling for influencer campaigns and talent partnerships.
• Seasonal, annual and one-off campaign budgets both large and small.
• Early foundation in Fashion Marketing and Communications.
• Acquired skills as business owner.

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Founder | Senior Creative Director + Brand Strategist
Kerry haynes LTD May. 1, 2012 - Present
London, United Kingdom

Kerry Haynes is a London based Senior Creative Director and Brand Strategist specialising in luxury / fashion. A global network and reach. Armed with brand campaigns, content strategies and editorial concepts.

Experienced 360 brand creative consultant, inhouse creative team leader and agency par

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tner - for global visual storytelling and concept development, campaigns, show creative + content, collection + product creative, cross platform content strategy and editorial fashion shoots.

Kerry works across multiple luxury segments implementing her point of view and supporting high level brand stakeholders from Saint Laurent, Vivienne Westwood, Yohji Yamamoto, Stella McCartney to Virgin Galactic, adidas, Swarovski and Vestiaire Collective. With a foundation very much in fashion underpinning her editorial aesthetic.

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See 2 more achievements
Visual Director
Stella McCartney Dec. 2022 - Oct. 2023
London, United Kingdom

Senior Director, Creative Strategist, Image Director, CID Team Lead

Thrilled to be working with Stella the original conscious innovator on her creative vision for the season. Leading and building the CID team in creative strategy, brand creative architecture, all content streams including:
– 360 cre

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ative overarching Winter 2023 collection, show and seasonal campaign #HorsePower.
–Adidas x Stella McCartney seasonal campaign s
–Stella McCartney Beauty (LVMH) seasonal campaign and social content.

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Director of Fashion | Global Lead | Brand Creative + Strategy
Swarovski Feb. 1, 2019 - Jan. 31, 2021
London, United Kingdom

360 Global Creative + Content + Fashion Partnerships
Digital First | Fashion | Fine Jewellery | Conscious Luxury | Fashion Collaborations

Led 360 Creative Strategy and Digital Content both globally and locally for luxury activations, fashion partnerships and Atelier Swarovski created diamonds. Strat

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egy which encapsulates multiple global markets, fashion teams, digital teams, editorial, instore, product design and external creative partners whilst managing stake holder and company expectations.
Key activations:
•Stella McCartney x Atelier Swarovski | Creative campaign and digital activation.
•Global lead and creative + marketing for British Fashion Awards in partnership with Swarovski 2019.
•Jean Paul Gaultier x Swarovski | 50th anniversary Paris Haute Couture creative campaign.
•Jean Paul Gaultier x Atelier Swarovski featuring Lily McMennamy by Toby Knott | 360 creative campaign and digital activation.
•Penelope Cruz x Atelier Swarovski by Mert + Marcus | SS20 created diamonds collection global 360 campaign.
•Mary Katrantzou x Swarovski | SS20 creative campaign shot at the Temple of Poseidon, Athens.
•Christian Dior: Designer of Dreams exhibition at the V&A Museum in partnership with Swarovski.
•Crystal on the Catwalk SS20 | 360 digital first global fashion weeks campaign: New York, London, Milan, Paris, Shanghai.
•Crystal on the Catwalk AW20 | 360 digital first global fashion weeks campaign: New York, London, Milan, Paris, Shanghai.
•Swarovski Fashion Stories | 3-month digital social media creative content campaign focused on community engagement during covid-19 lockdown.

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My Life, My Style : Kerry Haynes

Harpers Bazaar : Editorial + Profile feature.

"With an enviable wardrobe and a client book that includes Stella McCartney and Saint Laurent, creative strategist and consultant Kerry Haynes is living out the fantasy fashion life she first dreamt up as a 10-year-old living in Perth. She invites BAZA

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AR inside her East London world."

Words by GRACE O’NEILL. Photographed by HOLLY GIBSON. Styled by VANESSA COYLE

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