As Bally was approaching a new creative direction under Rhuigi Villasenor’s vision, we take the opportunity to use the FW22 Campaign as a moment of teasing the change of the brand and decided to shoot a branding campaign without using the seasonal product. The name is ‘Greetings from Switzerland’, an

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d the images are several ‘postcards’ of Switzerland and icons from the brand taken from their 150 years of history and their incredible archive.
Each picture features archival pieces and special costumes realized ad-hoc.
We decided to bring in a young and fresh team to to breath new life into a long time established brand and give a message of renovation and distance from the past. Each picture has its own pay off on the graphic layout, to make them more immediate and make the tone of voice more playful and joyful.

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Type

Editorial, Catalogues & Lookbooks, Branding, Retail (image)