Curling collection is the first special project designed by Bally new creative director hitting the stores, and the collection mixes american western with St. Moritz archival graphics, so we decided to shoot a short fashion film to display the collection, the city of St.Moritz, and teach about the ni
che sport of curling where the shoe silouette comes from.
In the film - called ‘Curl, Curl Baby’ - two rival gangs of swiss cowboys will
end up on a curling rink to decide who’s the best in town. The tone of voice is humorous while keeping the glamour in the outfits and the cinematic touch of the images.
VIDEO AND PHOTO BY Marie Schuller
STYLING Imruh Asha
LOCATION St. Moritz
