Also known as TF, introduced me to WGSN, a trend forecasting agency that has an incredible amount of imagery and insight reports for all sectors not only fashion or retail.
The brief was to look for materials that would enhance sustainability and create a brighter, less misinformed and negative indu
stry and world.
I choose to look at the Jewellery industry as I remember hearing the humanitarian issues that Gold mining involved and how people used the Coffee bean mining to pose a similarity between the two.
I read an article about Chopard innovating in their field and leading the way for introducing the use of Ethical Gold in all their jewellery products and they promised to care for their artisans. They also pledged to have full transparency during this process and beyond.
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