Michaela Kratinova
Art Director
Michaela Kratinova
Art Director
Based in
Amsterdam, Netherlands
Seniority
3 - 5 years experience
Gender
Female
Represented by
EE Creative Studio
Resume
About

I am an art director, sculptor, and multidisciplinary artist with a background in graphic design, multimedia (University in Prague), contemporary art (Gerrit Rietveld Academy), and filmmaking, specialized in documentary & fiction (The University Of Amsterdam).

Currently, I am working at luxury jewel

...

ry brand Bibi van der Velden and fine jewelry reseller Auverture based in Amsterdam. Next to working for two luxury jewelry brands, I am also represented by Eric Elenbaas Creative Studio as a freelance art director.

Art direction is for me a way to express feelings in an image people can relate to. Choosing the right people and the right medium can translate your story into an impactful message. When you feel something, the other person's world becomes tactile. I have always been interested in various subjects (from art, philosophy, literature to science), I feel I am able to convey one message in intrigue but not in an obvious way. My connection with art and cinematography is strongly embodied in my aesthetics, imagination, and unique storytelling ability.

I am also part of the artistic duo VENUSHE. We are using a multidisciplinary approach exploring women’s topic of faith in natural forces and incantation, the healing power of hope, but also of solitude, despair, and cruelty. Our connection with folk traditions is strongly embodied in our aesthetics, images, and unique storytelling ability.

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Art Director
Bibi van der Velden Mar. 1, 2020 - Sep. 30, 2021
Amsterdam, Netherlands

Art direction, content creation from brief to concepting to production to asset delivery
Manage and oversee end to end delivery from creative brief, shoot pre production, to release of creative assets
Lead concepting, planning and delivery of content
Ensure imagery is consistent with shoot and brand

...

guidelines
Collaboration with photographers and different agencies
Research and develop latest image capture techniques and fashion-centric photography innovations
Planning budgets and shoot production
Support in the realization of online and offline graphic projects
Leading a team of Junior Content Creator and Junior Graphic Designer

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See 3 more achievements
Freelance Art Director
Freelance Mar. 1, 2018 - Sep. 30, 2021
Amsterdam, Netherlands

https://eecreativestudio.com/creative-minds/misha-kratina/

Graphic Designer
Fashiola Nov. 1, 2018 - Feb. 28, 2020
Amsterdam, Netherlands

Translation of a briefing into designs for the website, newsletter. Assisting in maintaining the creative strategy and the effective development of visual identity. Creating optimized content for multiple platforms to drive performance.

Master Degree
University Jan Amos Komensky Sep. 1, 2011 - Sep. 1, 2016
Prague, Czechia

Multimedia studies

Industry sectors

Fashion

Beauty

Luxury

Watches & Jewellery

Skills

Art direction

Styling

Content creation

Graphic design

Marketing

Social Media

Software skills

Adobe CC Suite

keynote

Microsoft Office (Word, PowerPoint, Excel...)

Languages

English

Fluent

French

Fluent

Dutch

Fluent

Czech

Native language

Types of contracts
Freelance / Missions
Full Time
Collaboration
Personal details

Potentially open to relocate

Professional references

Raphaelle Touat

VENUSHE Interview

Interview

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