e Cartel Street Culture, PHUNK Studio Collective, and more), expanding brand appeal and market presence.
Introduced profitable licenses for watches and eyewear, aligning with luxury brand identity, and bolstering revenue streams in Greater China, consistently increasing business value seasonally.
Guided the entire creative process to ensure that each initiative contributed to the overarching creative strategy, collaborating closely with design, merchandising, and digital leaders.
Successfully oversaw and led brand marketing initiatives, including PR, partnerships, influencer collaborations, and social media strategies, solidifying the brand as a leader in the advanced contemporary fashion space.
Took an active role in the professional development of the team, ensuring they had the necessary resources and opportunities to expand their skill sets.