Jacqueline Helen Schmid – Eyes on Talents

Certificate of Completion

Harvard Business School Online 2020 - Présent

Sustainable Business Strategy

Manager Brand Activation APAC

adidas 2018 - 2020

Shanghai, Chine

Directed first-generation category brand activation team to establish APAC HQ market structure framework, driving organizational excellence. Defined strategic direction in line with company goals and devised action plans to translate in realistic outcomes. Headed global campaigns from planning and pr

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oduction to final execution across all countries via deployment of customer-facing channels. Liaised with company senior management to streamline overall operational tasks. Effectively navigated budgeting operations to achieve optimal ROI. Established work cadence with cross-functional teams across NTP, Legal and Digital for Pan-APAC projects spearheading reporting processes and laying the foundation for other category teams.
Enhanced key category sell-ins via incorporating best practice operative model with APAC SVP and VPs in country teams.

Ass. Manager Brand Communications Japan

adidas 2017 - 2018

Tokyo, Japon

Administered all activities relating to delivery of key marketing initiatives in line company goals and strategic direction. Oversaw execution of tasks included in landing products in Japan markets to upsurge brand awareness and affinity. Developed and implemented strategies to nurture customer engag

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ement and brand visibility in streetwear markets. Navigated category planning and in-market execution for adidas Originals Icons, Statement and YEEZY.

Bachelor of Arts

University of Applied Sciences Konstanz 2012 - 2016

Allemagne

Asian Studies and Management - Chinese (1,5)

Bachelor of Arts

Shanghai Jiaotong University 2014 - 2015

Chine

Exchange year funded by SJTU scholarship