SS20 adidas Athletics collection - Asia-Pacific

In an up to this point unprecedented collaboration between Asian markets and the Global HQ we managed to have 5 local Athletes and Entertainers tell their very personal stories.
Using their experiences and memories to inform Art Direction, Storytelling and Creative Expression each chapter helps inspi

...

re the next generation by highlighting how hardship and overcoming one's fears can propel you to new heights.

Talent:
Eddie Peng, Natasha Liu, KOM_I, Kim Seoyeong
Photographer:
Felix Cooper
Agency:
IRIS

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Type

Editorial, Fashion, Branding, Retail (image)

Industries

Fashion, Culture, Lifestyle