GHAWALI
City Walk, Dubai - Concept creation & roll out
+ New Concept evolution in house creation
Original concept in collaboration with Cent Degres Paris
Ghawali, a luxurious and contemporary offering in the Oriental-fragrance category, was launched in 2016 and caters to the time-honoured tradition
of fragrance layering. Ghawali has developed coordinating scent collections to facilitate the layering ritual, allowing beautiful scents to envelop the wearer at every step. Ghawali creates memorable shopping journeys that mirror a ritual-and-layering experience, and this is coupled with a unique approach to personalized service set within a luxurious space.
