Kids Department store
City Walk, Dubai - 10,000 Sqm
In collaboration with FITCH London

The design of Level Kids is child-centered, combining retail, entertainment, and luxury. Here they have a place to play and discover dreamlike spaces and wondrous sights whilst shopping some of the most prestigiou

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s fashion brands in the world.
As Level kids is sprawled over three floors, we wanted to create a different world and experience on each floor; and along the way iconic moments capture the child’s imagination. As you enter into the store you dive into an underwater world of ‘Crystalline Waters’ with the Submarine concierge desk, the swarm of jellyfish and shoal of fish chandeliers.
The use of in-store digital in conjunction with a sensorial rediscovery taps into a child’s imagination and natural urge to play, a need for disconnection from the mundane day-to-day reality. They develop a true emotional connection with the space, they want to be in it, they want to interact with it. This allows parents to shop while kids are entertained. As a result, Level Kids is now more of a family destination than a store, with the merchandise purchased as a complement to the in-store experience.

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