Yoann SERY
Global Brand Experience Director
Yoann SERY
Global Brand Experience Director
Based in
Portland, United States
5 - 10 years experience

A consumer-driven global marketing leader with a portfolio of 500+ projects driving brand strength, enabling business growth and delivering creative benchmarks, leading and coaching teams who are championing innovative thinking to deeply connect with key stakeholders (athletes, celebrities, media, em


ployees, consumers, customers, decision-makers and senior executives).

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Global Brand Experience Director
Nike 2017 - Present
Portland, United States

Drove a new vision for brand experiences, directing integrated cross-functional projects to connect authentically with consumers around the world, resulting in new benchmarks.
Successfully planned and delivered $100K - $9M budget plans, achieving the scheduled brand and business goals.
Built the expe


rience strategy and execution for the NBA Launch, leveraging this moment as a stage to inspire consumers around the world and kick off this new partnership creating +$250M revenues.
Led the creation and execution of Athletes Tours across key global cities, engaging a team of event managers in order to create a unique stage, connecting athletes with our consumers, scaling the impact of the experience through innovative curated content (325M+ impressions across social and media, 100% sell-through on product drops)
Established a new standard for Board of Governors, unique moment gathering top Jordan Brand ambassadors (athletes, entertainers and collaborators).

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See 7 more achievements
Institut Choiseul 2019 Ranking - Top 100

Part of the Top 100 young executives leading sport business in France

Brand Basketball Manager
Nike 2016 - 2017
Paris, France

Drove the local 365 integrated brand marketing strategy, aligning the entire team with the business priorities, amplifying product stories across digital platforms and retail.
Led the re-set of the Quai 54 strategy and relationship, helping the team to secure a 10-years exclusive sponsorship deal.


afted the strategy for the first European Tour of Kobe Bryant, positioning the 5-times NBA Champion as a key ambassador to grow basketball participation in key cities,

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Brand Events Manager
Nike 2014 - 2017
Paris, France

Served on the leadership team, promoted to design the event strategy across all categories, providing expertise and creativity through multiple pivotal campaigns, enabling Nike to achieve #1 favorite brand for youth in Paris.
Directed a team of 10 to successfully deliver Nike France’s largest ever po


rtfolio of events with more than 300 activations.
Pioneered Nike France’s first TOP100 network, unlocking unique relationships with top decision-makers (city hall, president ministry of culture, police, deputies, French olympics committee, vendors, brands, US embassy, associations, mayors, agencies) to position Nike as a key agent of change through never-done-before projects.
Achieved financial, functional and operational excellence, executing experiences with a yearly $5M - $10M budget, crafting new model with external partners, freelancers and vendors, overseeing up to 100 people with diverse expertise.

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Events Project Leader
Nike 2012 - 2014
Paris, Lyon, Marseille, Monaco, Lille, France

Set new standard for the function, conceiving new best practices across multiple tasks (schedule, run of show, security, recap, teardown, RFP, contracts)

Designed journeys for key stakeholders (media, leadership, athletes, influencers), generating major brand impact before, during and after an event



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Master's Degree
Neoma Business School 2009 - 2013
Reims, France

Master Degree passed with honors
‣ Focus : Marketing, sponsoring and communication.
‣ Master’s thesis: The use of the values of sports in the communication strategies of worldwide
companies since 1980.

Marketing MBA - Exchange student
Clarkson University Jan. 2012 - May. 2012
Potsdam, United States

‣ Classes: Marketing, Entrepreneurship, Management, Leadership.

Project Manager Assistant
Sport Plus Conseil 2011 - 2012
Paris, France

Led multiple aspects of project management (budget, ticketing, advertising, media, digital, sponsoring, planning), generating +55% sponsorship revenues and +135% sales for VIP audience, driving new revenues to elevate live experiences.



Brand strategy

General Management

Digital Integration

Intercultural Collaboration

Resources planning

Project Direction

Networking and partnership

Software skills

Adobe Photoshop

Adobe Illustrator


SAP 300





Native language

Spanish; Castilian

Professional knowledge

Types of contracts
Full Time
Personal details

UE working permit

Potentially open to relocate

Professional references

Bastien Renard

Matthew Johnson

Edgar Jorissen

Nicole Hubbard Graham

Pascal Biojout

A Graduate in the Choiseul Sport & Business Top 2019

NEOMA BS is very proud of its Alumni, as Yoann SERY, 2013 Master in Management graduate and now Global Brand Events Director Basketball, Nike International, who is ranked 69th in the 2019 Choiseul Sport & Business 2019 top 100 published on 1 July.

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