Official Launch of the new partnership between Nike Inc. and the NBA.

30 athletes representing 30 teams revealed the Future of basketball in front of 600 of our most significant media and influencers, who have since shared their experience with hundreds of millions basketball consumers around the g

...

lobe. Led by innovation, fueled by culture, and driven by communities, this event started a new era where the consumer will connect to the athlete like never before.

Built the experience strategy and execution, leveraging this moment as a stage to inspire consumers around the world and kick off this new partnership creating +$250M
revenues.

Read more
Type

digital, experience, marketing, management, basketball, agency, planning, budget, communication