Led the creation and execution of "More Than An Athlete" Tour - Lebron James Tour, across key global cities (Shanghai - Paris - Berlin - NYC), engaging a team of event managers in order to create a unique stage, connecting athletes with our consumers, scaling the impact of the experience through inno
vative curated content (325M+ impressions across social and media, 100% sell-through on product drops).
A world tour — and global platform, plus a boss new women’s shoe — LeBron James had the best summer ever : https://theundefeated.com/features/a-world-tour-and-global-platform-plus-a-boss-new-womens-shoe-lebron-james-had-the-best-summer-ever/
event, digital, marketing, strategy, management, athletes, content, innovation
