brief: Creation of a new brand with its business plan.
IFM master's project in collaboration with Flore Bastide, Caroline Giecold and Anna Averkieva (Management students of IFM).
It includes:
/ concept of the brand and definition of style guidelines
/ board - inspiration collages
/ lines and its
designs
/ hand drawings - volumes research (mock-up) - Technical drawings
/ materials proposals - colour palette - hardware design
/ collection plan
Bags, Leather goods
volume research, hand and technical drawings, mock up
Leather, nylon, neoprene, denim
photoshop, illustrator, InDesign
