Cordwainers- AVA

AVA PROJECT is manly inspired from a film called “Ex Machina”. AVA PROJECT arose from the unique idea of developing a brand whose main values would be design, handcraft and comfort. AVA PROJECT is a strong shoe brand that presents a wide range of genuine leather shoes and a strong competitive price

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range. Competitive design brand is like Balman, Maison Margie.

It was generate about 70 designs. I intend to design unique and suit identity of AVA PROJECT brand. Design ranges will mainly for ladies. In the 2017 s/s season, there are two different groups: on the one hand the minimalist group, which includes pure designs produced with natural materials and simple shapes, unique heels. On the other hand the unique group, which is more focus on handcrafted process.
In addition, there will be a focus on shoe construction as functional way as well. Especially, intend to create a heel used 3d printing. All shoe designs will be produced to a high quality and trendy style.

Customer profile
Ava, who is a model, is 26 years old and lives in Paris. She loves travelling, and music. She usually follows her instincts when listening music. Ava is stylish naturally. Her preference is easy and simple style of fashion and shoes. But, it has not to be boring. So, when she is shopping, fashion trends don't bother her. If the products are high quality and the designs extraordinary, she is willing to pay high prices for them.

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Type

Footwear, Women's

Next project by Hyunjin Yoon