Florian WERNERT – Eyes on Talents

About

Recognized for my leadership, my ease with the management as well as my strong creative and artistic culture, I build on my experience and my expertise to accompany and support a global brand strategy

Full Bio

Hear of Merchandising

Salamander Oct. 1, 2018 - Present

PARIS, France

maganaging of products strategy, supply chain and digital transformation

See 12 more achievements

Style and Creative Director

Groupe ROYER Jul. 17, 2017 - Sep. 30, 2018

France

Business unit: Luxury Division (Charles Jourdan - Stephane Kélian - Piola)
- Leading the style directions and creating the storystelling
- Managing and leading the Licensing collections
- Managing the tream of creatives (Products, Visuals...)
- Creative survey
- Developing specific trends and creati

...

ve ways for each brands
- Advising of new trends and opportunities to the Marketing dpt
- Selecting colors and materials for each collections (Linea pelle - Première Vision)
Line Manager: BU Officer

Global Brand Collections Manager

HEYRAUD Jun. 15, 2013 - Jul. 15, 2017

- Defining the style direction (development of specific stories, building of collection boards - trends and market
survey - searching of new product opportunities).
- Market watch ( competitive benchmark, societal analysis...) in order to enrich and develop the offer
- Leading of the Brand plateform

...

making including new retail concept, new logo, brand chart book...
- Supervising all the tools and elements for the Marketing and Sale dpt (Advertising art direction, Visual Merchandising direction, Sales book...)
- Supervising and leading the designer team and product managers
- Anticipating and determining work processes
Member of the Heyraud’s Management Committee // Member of Groupe Eram Quality committee
Line Manager: CEO

Creative and Merchandise consultant

Florian Wernert Aug. 1, 2008 - May. 1, 2013

France

Style, Creative, Trends & merchandise consultant specialised in shoe collection

projects & clients:
- Gianvito Rossi
- Gerard Darel
- Zadig & Voltaire
- Armor Lux
- Atelier du Sartel
- Bata
- Marie Claire (womenshoes licence)
- Pare Gabia

- Private Label: Florian Wernert - shoes collection for men

...

Prize-winner of ADC's award for the brand "Florian Wernert"

France May. 1, 2010 - May. 1, 2010

ADC (Au delà du Cuir) by CTC (Centre Technique du Cuir) is a division of the French labor union of the shoe industry dedicated to the young designers and entrepreneurs

shoedesign diploma

Institut Colbert - CNAM – (National Academy of Arts & Crafts) Jun. 1, 2007 - Oct. 1, 2008

design and coordination of collection / materials direction / drawing on last / pattern / prototype making / fitting validation / production process

Collection Manager

Fashion Concept Nov. 1, 2004 - Jul. 1, 2006

consulting agency
- design
- coordination & direction of collections
- trends forecast analysis

clients :
- De Fursac (France)
- Carven homme (France)
- Sundance (China)
- Septwolves (China)
- Daniel Faret (France)

3rd prize of Bata young shoes designer's award

Paris - France Jun. 1, 2006 - Jun. 1, 2006

fashion editor

freelance Aug. 1, 2003 - Nov. 1, 2004

Upstreet magazine (mensfashion publications)
- Dictionnaire International de la Mode (french version of fashion dictionary)

Brand Manager

José Lévy Sep. 1, 2001 - Aug. 1, 2003

France

Creative brand (mens RTW)
- development of shoes and accessories line for fashion - - shows and special events
- coordination of collections
- visual merchandising
- styling for fashionshows
- lookbooks supervising

PR assistant (internship)

LVMH Dec. 1, 2000 - Sep. 1, 2001

Dior Homme (décembre 2000 - april 2001)
- Givenchy (april 2001 - september 2001)

Master on History of Art specialised in fashion & luxury

La Sorbonne - University of Paris Sep. 1, 1999 - Jul. 1, 2001

researches on:
- "experiments in contemporary mensfashion"
- " the 18th century revival in contemporary womens fashion"

Bachelor’s degree on History of contemporary Art

Nanterre - University of Paris Sep. 1, 1996 - Jul. 1, 1999

Skills

creative

Leadership

Organized

easygoing

team builder

Software skills

Office (Word , Excell , Powerpoint )

adobe creative (Illustrator / Photoshop / Indesign )

Languages

Italian

Basic knowledge

Spanish

Professional knowledge

English

Fluent

French

Native language