Florian WERNERT
Head of style and collections
Florian WERNERT
Head of style and collections
Based in
paris, France
Seniority
More than 10 years experience
Age
45 years old
Gender
Male
Nationality
France
About

Recognized for my leadership, my ease with the management as well as my strong creative and artistic culture, I build on my experience and my expertise to accompany and support a global brand strategy

Hear of Merchandising
Salamander Oct. 1, 2018 - Present
PARIS, France

maganaging of products strategy, supply chain and digital transformation

See 12 more achievements
Style and Creative Director
Groupe ROYER Jul. 17, 2017 - Sep. 30, 2018
France

Business unit: Luxury Division (Charles Jourdan - Stephane Kélian - Piola)
- Leading the style directions and creating the storystelling
- Managing and leading the Licensing collections
- Managing the tream of creatives (Products, Visuals...)
- Creative survey
- Developing specific trends and creati

...

ve ways for each brands
- Advising of new trends and opportunities to the Marketing dpt
- Selecting colors and materials for each collections (Linea pelle - Première Vision)
Line Manager: BU Officer

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Global Brand Collections Manager
HEYRAUD Jun. 15, 2013 - Jul. 15, 2017

- Defining the style direction (development of specific stories, building of collection boards - trends and market
survey - searching of new product opportunities).
- Market watch ( competitive benchmark, societal analysis...) in order to enrich and develop the offer
- Leading of the Brand plateform

...

making including new retail concept, new logo, brand chart book...
- Supervising all the tools and elements for the Marketing and Sale dpt (Advertising art direction, Visual Merchandising direction, Sales book...)
- Supervising and leading the designer team and product managers
- Anticipating and determining work processes
Member of the Heyraud’s Management Committee // Member of Groupe Eram Quality committee
Line Manager: CEO

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Creative and Merchandise consultant
Florian Wernert Aug. 1, 2008 - May. 1, 2013
France

Style, Creative, Trends & merchandise consultant specialised in shoe collection

projects & clients:
- Gianvito Rossi
- Gerard Darel
- Zadig & Voltaire
- Armor Lux
- Atelier du Sartel
- Bata
- Marie Claire (womenshoes licence)
- Pare Gabia

- Private Label: Florian Wernert - shoes collection for men

...

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Prize-winner of ADC's award for the brand "Florian Wernert"
France May. 1, 2010 - May. 1, 2010

ADC (Au delà du Cuir) by CTC (Centre Technique du Cuir) is a division of the French labor union of the shoe industry dedicated to the young designers and entrepreneurs

shoedesign diploma
Institut Colbert - CNAM – (National Academy of Arts & Crafts) Jun. 1, 2007 - Oct. 1, 2008

design and coordination of collection / materials direction / drawing on last / pattern / prototype making / fitting validation / production process

Collection Manager
Fashion Concept Nov. 1, 2004 - Jul. 1, 2006

consulting agency
- design
- coordination & direction of collections
- trends forecast analysis

clients :
- De Fursac (France)
- Carven homme (France)
- Sundance (China)
- Septwolves (China)
- Daniel Faret (France)

3rd prize of Bata young shoes designer's award
Paris - France Jun. 1, 2006 - Jun. 1, 2006
fashion editor
freelance Aug. 1, 2003 - Nov. 1, 2004

Upstreet magazine (mensfashion publications)
- Dictionnaire International de la Mode (french version of fashion dictionary)

Brand Manager
José Lévy Sep. 1, 2001 - Aug. 1, 2003
France

Creative brand (mens RTW)
- development of shoes and accessories line for fashion - - shows and special events
- coordination of collections
- visual merchandising
- styling for fashionshows
- lookbooks supervising

PR assistant (internship)
LVMH Dec. 1, 2000 - Sep. 1, 2001

Dior Homme (décembre 2000 - april 2001)
- Givenchy (april 2001 - september 2001)

Master on History of Art specialised in fashion & luxury
La Sorbonne - University of Paris Sep. 1, 1999 - Jul. 1, 2001

researches on:
- "experiments in contemporary mensfashion"
- " the 18th century revival in contemporary womens fashion"

Bachelor’s degree on History of contemporary Art
Nanterre - University of Paris Sep. 1, 1996 - Jul. 1, 1999
Skills

creative

Leadership

Organized

easygoing

team builder

Software skills

Office (Word , Excell , Powerpoint )

adobe creative (Illustrator / Photoshop / Indesign )

Languages

Italian

Basic knowledge

Spanish

Professional knowledge

English

Fluent

French

Native language