Global Co-Creative Director – Garnier (Publicis)
Led the global creative direction for Garnier, overseeing the relaunch of key brands like Fructis, Whole Blends, Olia, and Garnier Skin. Repositioned Fructis to engage a new generation with lifestyle-driven campaigns. Developed cohesive strategies acro
ss digital, social, and influencer partnerships, building brand communities and elevating Garnier’s natural essence. Delivered impactful creative solutions that resonated globally.
Agency, Advertising, Beauty, Lifestyle
