Global Co-Creative Director – Garnier (Publicis)
Co-led the global relaunch of Garnier Fructis, repositioning the brand to engage a new generation. Defined the brand’s natural essence and crafted lifestyle-driven content, including the #FructisHairDance campaign, to build a community of brand ambassa
dors. Drove digital, social, and influencer partnerships, elevating Garnier Fructis as a vibrant, relevant choice for millennials worldwide.
