Identity produced for HEAD Fashion Show 22.
The visual identity reflect the contrast of multiple real/virtual worlds dimensions around us and the close border between them.
The visual system follow the tech scenography installations developed for the show, and suggests to explore as a real/virtual c
apsule each collection presented by Fashion department of @headgeneve
A sense of digital low-tech/high-tech esthetic.
Fashion, Visual Identity & Logo, Branding, art direction, Motion Design
Education, Fashion, Culture
