Nue is a new British cosmetics brand. We wrote the strategy, thought up the name and designed the brand identity. We then took care of the copywriting, packaging and website design.

During the study phase, we did note that almost every cosmetics brand were seeking to conceal imperfections. Opposed t


o the quest for perfection, the brand will carry a much more positive and constructive message. Nue is on a mission to help women reach ease and pride.

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Editorial, Visual Identity & Logo, Perfumes / Cosmetics, Branding