sign culminates, the packaging uses a new innovative material called "Air Carbon." It is a material that sources CO2 emissions from the air instead of using carbon from fossil-generated chemicals.

The idea is that this cutting-edge technology produces expensive material that is not currently viable on the market. Since La Prairie is situated in the luxury industry, it is easier to attract early adopters and less risky. This works beneficially on both sides. The early adoption and publication of this material would boost the technology around Air Carbin, which can be crucial to address climate change. On the other hand, the Luxury brand would benefit from using exclusive and innovative material to deepen La Prairie's identity to the outside.

The major improvements to the previous design are, for example, that the product core, the Lux Cream, and accessories around are accessible in one step. Wich is removing the cover and seal. This reduction down from seven to one step reduces, as a result, the packaging waste, too.
The material is rigid, scratch- and water-resistant. Hence, the material properties allow the packaging to be used as a secondary product like a plinth.
Since La Praire is a Swiss-based brand, the design is inspired by the identity of the landscape of that country, which is best seen in the side view.

In this research project, I came across many varieties of carbon, scientists, institutions, and startups that started realizing this unimaginable thing of filtering emissions from the air.

The project is still under development, but I am happy to share the current state that I am allowed to on such a hot topic.