erywhere. It embraces sustainable practices by using traditional Iranian ‎fabric, repurposing materials, and supporting local artisans. The brand strives ‎to have a positive impact on society and the planet. Additionally, the collection ‎includes upcycled shoes, offering affordable and redesigned options. Overall, ‎the brand offers diverse products that cater to different aspects of men's and ‎women's identities.‎
The collection incorporates the traditional Iranian fabric known as "Terme-‎Daaraei," usually used for sheets and tablecloths. Through the expertise of ‎local artisans and the incorporation of crochet handcraft by housewives, the ‎collection embraces traditional techniques and achieves unique textures. ‎Sustainability is further emphasized by utilizing deadstock materials, including ‎unused yarns and repurposed buttons.‎