What's Le Palais de Tokyo ?
Le Palais de Tokyo is a unique place in Europe, one of biggest center of Modern Art.
Le Palais de Tokyo is a place that shakes up ways of thinking, looks for alternative course, out of the box, bizarre, new, different. Le Palais de Tokyo is a place that liberates Art to f
ree ideas.
THE CAMPAIGN
This typographic campaign was broadcast throughout all the dis- play network of the Paris Metro, from April 4 to 15, 2019.
The 8 sheets that make up the posters are sometimes assembled in the right order, sometimes randomly.
By doing the exact opposite of what advertising is supposed to do, be legible, the Palais de Tokyo illustrates its purpose and its raison d’être: even in a very constraining framework, lies an almost infinite Liberty.
Graphic Design, Typography, Poster
indesign
