Brand Activation Professional with 14 years in competitive sports.
With now two (!!) bad knees and a serious addiction to all things Asia, Sustainability and Sports I am a proud nerd in the classical sense (Reading too many books, getting excited about Star Trek to the point I have the Starfleet Ba
dge tattooed) and in the unconventional way (Geeking out about Baseball statistics and making an impact in consumers lives in today’s ever changing world).
Sustainable Business Strategy
Administered all activities relating to delivery of key marketing initiatives in line company goals and strategic direction. Oversaw execution of tasks included in landing products in Japan markets to upsurge brand awareness and affinity. Developed and implemented strategies to nurture customer engag
ement and brand visibility in streetwear markets. Navigated category planning and in-market execution for adidas Originals Icons, Statement and YEEZY.
Exchange year funded by SJTU scholarship
Sports
Sustainability
Lifestyle
Culture
Music
Market Analysis
Brand activation
Strategic Marketing
Asia-Pacific Market expertise
Content Marketing
Business Strategy
allemand
Langue natale
anglais
Langue natale
japonais
Capacité professionnelle
chinois
Courant
coréen
Courant
Permis de travail UE
Mobilité géographique envisageable