Alexandra PERRIN BAKALIAN
Directrice image
Alexandra PERRIN BAKALIAN
Directrice image
Lieu
Paris, France
Seniorité
Plus de 10 ans d'expérience
Age
37 ans
Genre
Femme
Nationalité
France
À propos

Co-founder and creative director of MAISON ST HONORÉ, I have launched my own advertising agency in Paris
in 2016, made it grow, and open a branch in London in 2017. This enabled me to work and manage international projects (US & China), new brands & exciting campaigns, with innovative ideas, collabo

...

rating with talents from various horizons. 

I am now working between Paris & Geneva.

STRATEGY & CREATIVE ON LUXURY & DIGITAL.

_
Over 10 years I have developed a specific expertise in Fashion, E-commerce & Luxury at large.
Art Direction, Image, Communications, Web Strategy & Web Design, Brand Identity.

• Managing international brands & providing not only advertising campaigns
but truly integrated communication

• Ensuring brand consistency across categories & regions

• Leading a team working on Advertising, Digital Content,
Corporate Image & Communication Strategy

_ SPECIALITIES: ART DIRECTION & E-COMMERCE
Art Director for the main campaigns (Art Direction, Casting and Styling)


* Brand building & strategy, corporate Image + 360° communication

* Advertising

* E-commerce web design and product
* Responsible for the global E-
commerce Image & Communication
* Moodboards & Storytelling
* Advertising & creative interior presentation

* People Management
 (10 > 54 people)
* Scouting & sourcing of talents

_ KNOWLEDGE

* Creativity, innovation, perfectionism
* Design initiative & well-developed project conception
* Lead projects, train & manage teams (IT, CREA, STUDIO)
* Create action plans to achieve results

_ PERSONAL ATTRIBUTES

* Combining human & excellence for a business purpose
* Leader & team player
* Taste of challenge
* Caring
* Optimistic & positive attitude
* Hard worker & ready to overcome obstacles

_ SKILLS

* Strong business acumen & experience handling budgets
* Inspiring team leader: strong team spirit
* Excellent communication skills
* Building relationships with clients & different teams within the luxury/affordable luxury industries
* Understand brand values & needs
* On the lookout for latest trends in the creative & social domains
* Ability to lead multiple projects at once

_ MAIN CLIENTS

L'OREAL - FRED - VERO MODA - PUBLICIS LUXE

_ MY BELIEFS

* Act for change, think big, think strategically, make decision, then, do it.

* Everyone you meet is fighting a battle you know nothing about. Be kind. Always.
* People make the difference: "We rise by lifting others."

En savoir plus
Creative Director/Responsable Image & Digital
Publicis Luxe déc.. 1, 2015 - déc.. 31, 2020
Paris, France

Currently collaborating with brands working with agencies
or in-house creative & digital departments on Campaigns, Editorials
& Brand's Identities on Ecommerce.

_ I help brands on the topics they think they need help from an expert
on brand strategy, communication, production, strategy, digital d

...

eclination of the product.

• I can be involved in strategy & brand positioning topics
• I also work on traditional creative developments (brand or product campaign -
how to translate a brand platform into product communication?).

_ Working & shooting between New York, Los Angeles, London, Paris, Geneva.

My last collaborations with Zoe Ghertner, Emmanuel Brunet, Matteo Montanari, Theo Wenner,
Jennifer Massaux, James Robjant, Quentin de Briey, Mathieu César, Thomas Lachambre, Alice Moitié.

* Design & redesign of websites
* Artistic direction & storytelling for campaigns, look books and creatives for e-commerce
* Campaign videos
* PRINT & DIGITAL support
* Social Media
* Brand creation and product design (packaging, labels, totebags, candles…)
* Close following of the production chain
* Form collaborations & train and manage teams

En savoir plus
Co-founder & Creative Director
Maison St Honoré fév.. 1, 2016 - déc.. 31, 2018
Paris, France

MAISON ST HONORÉ is a London & Paris-based, multi-disciplinary creative & content house, helping modern, dynamic brands to evolve across the physical and digital spectra.

* Design & redesign of websites
* Artistic direction & storytelling for campaigns, look books and creatives for e-commerce
* Camp

...

aign videos
* PRINT & DIGITAL support
* Social Media
* Brand creation and product design (packaging, labels, totebags, candles…)
* Close following of the production chain
* Form collaborations & train and manage teams

www.maisonsthonore.com

FRED, MESSIKA, BA&SH, FIGARET, MAISON PÈRE, BALIBARIS, WHITE BIRD, AU NOM DE LA ROSE, PONCHO GALLERY, BETTINA VERMILLON, MONNIER FRÈRES...

En savoir plus
Creative Director
Sézane jan.. 1, 2015 - déc.. 31, 2015
Paris, France

* Creation of the studio, the creative team & the IT team.
* Artistic direction & Communication.
* Shootings & events, social medias..
* Design & redesign of websites
* Artistic direction & storytelling for campaigns, look books and creatives for e-commerce
* Campaign videos
* PRINT & DIGITAL suppor

...

t
* Social Media
* Brand creation and product design (packaging, labels, totebags, candles…)
* Form collaborations & train and manage teams.

En savoir plus
Afficher 3 expériences
Creative Director
Melijoe mar.. 1, 2014 - mar.. 31, 2015
Paris, France

* Creation of the studio, the creative team & the IT team.
* Artistic direction & Communication.
* Shootings & events, social medias..
* Design & redesign of websites
* Artistic direction & storytelling for campaigns, look books and creatives for e-commerce
* Campaign videos
* PRINT & DIGITAL suppor

...

t
* Social Media
* Brand creation and product design (packaging, labels, totebags, candles…)
* Form collaborations & train and manage teams.

As a member of the team, I was involved in raising 9 million euros through GIMV capital investment (obtained in November 2014) to aid their development in France and across the world

En savoir plus
Art Director
Chatelles nov.. 1, 2013 - mar.. 31, 2014
Paris, France

* Design & redesign of websites
* Artistic direction & storytelling for campaigns, look books and creatives for e-commerce
* Campaign videos
* PRINT & DIGITAL support
* Social Media
* Brand creation and product design (packaging, labels, totebags, candles…)

Art Director
Smallable juil.. 1, 2010 - déc.. 31, 2013
Paris, France

* Artistic direction & Communication.
* Shootings & events, social medias..
* Design & redesign of websites
* Artistic direction & storytelling for campaigns, look books and creatives for e-commerce
* Campaign videos
* PRINT & DIGITAL support
* Social Media
* Brand creation and product design (logo,

...

magazine, packaging, labels, totebags, candles…)
* Form collaborations & train and manage teams.

As a member of the team, I was involved in raising 2 million euros through ALVEN CAPITAL capital investment (obtained in December 2010) to aid their development in France and across the world.

En savoir plus
Directeur artistique
ESAG Penninghen sept.. 1, 2004 - juil.. 31, 2008
Paris, France

Master degree en 4 ans au lieu de 5 (j'ai sauté une année)

Skills

Illustration

Direction artistique

Web design

Shootings

Compétences logiciels

Adobe InDesign

Adobe Photoshop

Adobe Illustrator

Langues

français

Langue natale

anglais

Bilingue

italien

Capacité professionnelle

Personal details

Permis de travail UE

Mobilité géographique envisageable

Types de contrats
Freelance / Missions
Temps plein
Temps partiel
Enseignant
Références professionnelles

Emmanuel Brunet

Secteurs d'activité

Advertising

Agency

Fashion

Luxury

Digital

Culture

Beauty

Travel & Tourism