elle. The novel continues to capture our imaginations today. Its themes are more relevant than ever as we enter an era defined by emerging AI, biotechnology and the ethical debates arising from their growing use. No work of literature has done more to shape the way people imagine science and its moral consequences than Frankenstein. It all boils down to our ongoing quest to create better versions of ourselves. Where is society and technology headed and should we be afraid? Or can biohacking bring our salvation? And what happens to our idea of humanity when you start messing with the body? This supermarket raises powerful questions that need to be asked. For this is a store like no other: a glimpse of a possible future with a nod to the horror of Shelley’s original.

Our world is littered with images of everything from body altering apps to blogger tutorials teaching us the mastery and best tricks for reshaping our appearance. Are these images damaging our ability to be comfortable in our own skin? Are they warping our standards of how a body should look? Reflecting on beauty standards of today by using plastic surgery as a tool, the project aims to illustrate the irony of the decisions we sometimes make. Replace your original tongue with one that provides you with superpowers, become a better version of yourself, and improve your performance as a human being!