Léa FILHOL – Eyes on Talents

Project manager assistant Digital innovation (e commerce & instore)

Guerlain juil.. 6, 2020 - déc.. 15, 2020

Paris, France

• Participate in the development and management of digital projects including new technologies:
• Mindscent neural headset and visual interface allowing to discover the fragrance capable
of providing the most positive emotions (conv rate 15 18% / opt in rate 40 48%)
• Virtu

...

al make up: IOS app, allowing customers to try make up virtually
• E commerce fragrance consultation: helping customers find the right perfume online
• Coordinate the implementation of projects with internal teams (PR, media, training,
merchandising, CRM, e commerce...) as well as with external agencies (developers, designers…)
• Coordinating and assisting markets in the deployment of projects on an international scale
• Manage features framing, acceptance testing and products maintenance
• Measuring the performance of innovations once they have been launched and studying market trends

MS Digital transformation, marketing & strategy

EMLyon Business School sept.. 1, 2019 - nov.. 30, 2020

France

Specialization in digital project management
Digital transformation, marketing & strategy I Specialization in digital project management
Projects for companies: e
commerce, CRM & website UX/UI I Agile methods: SCRUM, DT

Digital Marketing Manager E commerce

Emma the sleep company avr.. 1, 2020 - juin. 30, 2020

Frankfurt, Allemagne

• Develop marketing campaigns and update the website accordingly (via Magento)
• Assess project performance using analysis tools (Google Analytics, Power BI, etc.)
• Define a search engine optimisation (SEO) strategy for the French market
• Organise focus groups to redefine the communication strategy

...

on the e commerce platform
• Define a CRM / marketing automation e mailing plan and measure the results

Bachelor in Business administration

EMLyon Business School sept.. 1, 2015 - juil.. 15, 2019

France

Specialization in luxury marketing:
digital marketing, brand management, consumer behaviour…

Project manager assistant Open innovation

LVMH jan.. 2, 2019 - juil.. 2, 2019

Paris, France

• Organising "DARE" intrapreneurship events internationally (strategy, logistics, internal communication, event planning, coordination of internal and external players, etc.)
• Support intrapreneurs' projects in Europe, Asia and America (POC, planning, pitch)
• Organise the DARE Acceleration Days and

...

Vivatech to help projects develop.
• Monitor and coordinate the budget with suppliers
• Improving the support strategy of “La Maison des Startups ” at Station F (50 international startups )

Product manager assistant Internal brand development

Lagardère Travel Retail jan.. 2, 2018 - juil.. 2, 2018

Paris, France

• Develop and manage 7 in house catering concepts in travel retail (around 300 restaurants)
• Restructure the concept and offer of " Rustichelli & Mangione" and measure the results
• Produce and implement marketing campaigns (creation of POS...)

Sales manager assistant

E-Voyages mar.. 1, 2017 - juil.. 15, 2017

London, Royaume-Uni

• Create and manage tailor made offers for the French market
• Produce support tools for the sales team
• Manage the customer portfolio (500 travel agencies in France) via the CRM tool Zoho